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A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. The benefits of a wool rug Warm and durable, wool feels beautifully soft underfoot and is long-lasting Naturally flame-retardant and odour resistant Water repellent so easier to clean Naturally biodegradable, wool is part of the circular economy and contains no micro plastics About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor As this rug is made using natural fibres, shedding is to be expected. This will reduce over time, and should not have an impact on the lifespan or performance of your rug. When you first get your rug, please use the brush attachment on your vacuum cleaner whilst the shedding dies down. After that, when vacuuming your rug, use suction only. Rotating brushes may damage the fibres. When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed Attend to spillages immediately and blot with a clean, dry cloth to prevent staining. Dilute a small amount of appropriate carpet shampoo in water. Dampen a colourfast cloth in the diluted shampoo solution and dab the rug, lightly agitating, moving in the direction of the pile. Treat the whole rug and not just the affected area. To restore the appearance of the affected area, use a soft bristled brush to gently comb in the direction of the pile. Allow the rug to thoroughly dry.
I love this fish rug for its playful yet sophisticated design, making it a versatile piece that can lend character to various interiors. Its neutral beige backdrop allows it to fit seamlessly into both contemporary and traditional spaces, from living rooms to bedrooms. The fish motif adds a touch of intrigue and personality, perfect for creating a lively focal point, especially in coastal or nautical-themed rooms. Practical styling tips include pairing it with neutral or pastel furnishings to keep the look fresh, or adding textured cushions and throws to enhance the cosy feel. It's also an excellent choice for high-traffic areas, as the pattern cleverly distracts from stains or wear, ensuring it remains appealing over time.
Sienna Brooks
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here