Gooch Oriental Ersari Rug, Red, L242 x W154 cm
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John Lewis
Gooch Oriental Ersari Rug, Red, L242 x W154 cm
Out of Stock
Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. Ersari is one of the most important Turkoman tribes, it's people are considered among the best weavers of the 24 clans with the most specialist and smallest clans being Ersari and Tekke. Originally nomadic, these proud people are mostly settled in Northern Afghanistan in the area bordered by Uzbekistan and Turkmenistan. These fine rugs are dyed using traditional natural vegetable dyes and then hand knotted in Northern Afghanistan before being transported over to Pakistan where they are expertly finished including washing and trimming. The design remains traditional however in the last few years they have introduced a somewhat wider range of colours. These rugs are made using 100% hand spun wool on cotton warp. In 1sqm of Ersari rugs there would be around 150000 + knots which bearing in mind the unique quality of wool yarn allows for a fine density and lower pile to best showcase the pattern. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
The Gooch Oriental Ersari Rug is a fantastic statement piece, especially for adding warmth and character to a neutral or minimalist space. Its rich red tones and intricate patterns make it ideal for eclectic, boho, or traditional interiors, but it can also work as a bold contrast in modern settings. I love how versatile it is-layer it over a plain wooden or concrete floor to inject colour and texture, or pair with vintage furniture for a curated look. Practical styling tips include keeping surrounding décor simple to let the rug shine, and ensuring it’s large enough to anchor the seating area in living rooms or define a cosy reading nook. It’s a great choice for those looking to add a pop of colour and heritage charm without overwhelming the rest of the room.
Adrian Wells
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
