Gooch Oriental Berber Style Rug, Brown/Multi, L185 x W131 cm
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John Lewis
Gooch Oriental Berber Style Rug, Brown/Multi, L185 x W131 cm
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Price History
Description
A selection of truly unique and totally individual traditional hand-knotted rugs, this range from Gooch Oriental showcases rugs created by different artisans across town and village locations across the world, including traditional Persian creations. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry. This collection of Berber style rugs are woven in the village of Kaloke, a village in the province of Punjab, Pakistan. Most of the people in this village are involved in weaving these berber style rugs. Each peice is hand knotted using a cotton warp as the base of the rug with the wool pile then knotted securely onto this. On the light with dark detailed design's only natural un-dyed wool has been used. This provides depth, contrast and individuality into each peice. The multi colour options will have been dyed using modern/chemical dyes as standard to achieve desired results. The knot count is typically a 16/16 quality meaning there are approximately 256 knots per 10cm square. About your new rug We recommend John Lewis & Partners Rug Hold Underlay. It prevents your rug from moving underfoot and protects against colour transfer to the floor Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance When vacuuming your rug, use suction only. Rotating brushes may damage the fibres Blot any spills with a clean, dry cloth. Do not rub or use harsh detergents. Textile backed
Our Stylist Says
This rug is a fantastic choice for adding colour and texture to a variety of interiors. Its earthy brown tones paired with vibrant multi-coloured patterns make it versatile enough to work in both contemporary and more eclectic spaces. I love placing it in living rooms or under a dining table where it can act as a statement piece while also anchoring the room. To get the most out of it, pair with neutral furnishings to let the rug’s pattern stand out, or complement existing colours for a cohesive look. Practical tip: since it’s a fairly sizeable piece, ensure it’s on a flat, non-slip surface to keep it securely in place and protect the colours over time.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
