La Redoute
Giovi Rug in 100% Jute
£140 £77
+ additional colours and finishes available at La Redoute
Price History
Description
Clean simple frames. Colour contrasts. This rug with a modern design is perfect for highlighting a living room table or enhancing a dining table. Hand-made in jute, it is a La Redoute Intérieurs creation. Product Details • 100% jute • 1400g/m2 • Thickness: 1.2cm • Weaving type: Handmade • Underfloor heating compatible: Yes • Interior Use: Yes • For outdoor use: No. Quality Info • Hand-braided, each piece is unique and may have small irregularities which make it authentic.. Colours and dimensions may vary slightly. • Given its artisanal manufacturing, the jute rug is not suitable for an area with heavy traffic.. Care advice • Once unrolled, you must wait a few days for the carpet to return to its initial shape.. • To keep the edges flat, roll your mat in the opposite direction. Leave it like this for an hour then put it back flat and place a heavy object on it for 2 days. • New, the carpet may give off an odour which dissipates over time. Remember to regularly ventilate your room to reduce it. • To preserve its appearance, rotate your rug regularly in one direction or the other to minimise localised wear in the same places (due to successive passages), and loss of colour due to regular light. Care Advice • Vacuum regularly • Compatible with robot vacuum cleaners: No • To remove a stain, immediately dab the carpet with an absorbent tissue or damp cloth if necessary. For larger and deeper stains, you can call a professional service. Dimensions • Width 120 x Length 170cm • Width 160 x Length 230cm • Width 200 x Length 290cm • OEKO-TEX® Standard 100. The OEKO-TEX® Standard 100 certification scheme monitors textile products for harmful substances through an independent, international certification scheme.
Our Stylist Says
I love this jute rug for its natural, earthy tone and durable texture, making it a versatile choice for both modern and rustic interiors. It works particularly well in living rooms, dining areas, or even bedrooms with neutral or minimalist palettes, adding warmth and texture without overwhelming the space. Practical styling tips include layering it with smaller patterned or woven rugs for visual interest, or pairing it with wooden or rattan furniture to enhance its organic vibe. Keep in mind that jute is a natural fibre, so it’s best suited to low-traffic areas to maintain its appearance over time. Overall, this rug is a great,easy-care option that can lend an authentic, grounded feel to a variety of interiors.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Dimensions can be found on La Redoute's website here
About La Redoute
A Legacy of French Fashion
La Redoute has been around for 180 years. It started as a place that made wool products and grew into a popular online store for home and fashion items from France.
They've always tried to bring the unique French style to everyone and have changed with the times, especially in understanding the changing roles of women. For them, it's not just about selling products; it's about celebrating the art of everyday living and the quintessential French "je ne sais quoi".
Sustainability and Environmental Consciousness
La Redoute's commitment to the environment and sustainability is unwavering. They have taken commendable steps like joining the Better Cotton Initiative and ensuring their paper stock comes from sustainably-managed forests.
As a proud member of the Fur Free Retailer Program, they stand against the use of real fur and certain other materials, showcasing their concern for animal well-being.
Their transportation choices, too, echo their eco-conscious ethos. By using means like barges and trains, they actively reduce CO2 emissions, highlighting their drive to make choices beneficial for the planet.
Championing Social Responsibility
Beyond its fashion-forward vision, La Redoute actively champions societal values. Their signature on the UN's Global Compact underscores their commitment to sustainable development.
They take pride in being accessible to all, with their website catering to both the hearing and visually impaired. Moreover, La Redoute's dedication to social causes is evident in their support for equal opportunities, their stand against violence towards women through partnerships like Solfa, and their endeavours to empower employees, fostering a culture of responsible entrepreneurship.
