Gelato - Night Tales Wall light - / By Masanori Umeda, 1982-2020 by POST DESIGN Grey

The heart of Memphis continues with the same strong beat as in its early days in 1981. Japanese designer Masanori Umeda, one of the founding members of the subversive Memphis collective, is back! He's celebrating the true Memphis spirit through the new Night Tales collection: fascinating pieces with a surprising style. 40 years after the creation of the post-modernist Memphis group, founded by Ettore Sottsass in the 1980s, this new product family designed by Masanori Umeda is taking its rightful place in the Post Design collections. Night Tales is made up of the Utamoro series – pieces with unique designs - along with several projects based on designs found in the archives dating back to the 1980s. Born in Japan in 1941, Masanori Umeda went on to hone and flaunt is talents as an architect and designer in Italy. He started out in 1962 in the studio of Achille and Pier Giacomo Castiglioni before becoming a consultant at Olivetti. He held that position from 1967 to 1969, and it was there that he met Ettore Sottsass, with whom he would go onto to collaborate with in the 1980s for the creation of the famous Memphis collective. It was in 1981 that Umeda created his most iconic piece for Memphis: the incredible "Tawaraya" Boxing Ring. A transgressive creation that combines styles, functions, colours and materials, fully investing in the dynamics of the Memphis movement. Umeda's collaboration with Memphis continued over two more years. In 1982, he designed the robot-shaped Ginza bookcase and in 1983, he created the Orinoco ceramic vase. Presented in the Night Tales collection, the Gelato wall lamp has been created using an archived Umeda design dating from 1982. Halfway between an ice cream cone and a clown's hat, this expressive and playful lamp evokes the Memphis style which revolutionised design in the 1980s, shaking up the norms and willingly stepping outside of the lines of "good taste". Soon, Memphis became THE subversive label of Italian design with its wacky, colourful world inspired by comics, Pop Art, cinema, Kitsch and Art Deco.