
The Range
Gaming Chair Storm - Black & Red
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Price History
Our Stylist Says
This gaming chair is a standout piece for adding a contemporary, sporty touch to a room. I love its bold black and red colour scheme, which works well in modern, urban interiors or game rooms with sleek furniture and minimal clutter. For styling, consider pairing it with a monochrome desk and some metallic accents to highlight its dynamic look. Practical tips include placing it near a workstation with good lighting to balance comfort and functionality, and keeping surrounding accessories simple to let the chair be a focal point. It’s perfect for creating a dedicated gaming corner or adding a playful yet stylish vibe to a multi-purpose study or lounge area.
Sienna Brooks
Flitch Interior Stylist
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.