Dunelm
Flori Chenille Soft Texture Armchair
£529
Price History
Description
* Gracefully curved arms * Refined wooden turned legs * Supportive foam and fibre cushioning * Personal relaxation space The Flori armchair embodies timeless elegance with its classic curved arm design and elegantly crafted wooden legs. Upholstered in soft chenille, this accent piece features supportive foam and fibre filling offering a personal sanctuary of comfort.
Our Stylist Says
I love this armchair for its soft chenille texture, which instantly adds a cosy, inviting feel to any room. Its classic shape and muted green hue make it versatile enough to complement both traditional and contemporary interiors. It works particularly well in lounge areas, reading nooks, or even a bedroom corner where comfort is key. For styling, consider pairing it with neutral or patterned cushions to add visual interest, and place it on a textured rug to ground the space. Its padded arms and plush seat make it ideal for relaxed, everyday living, while its timeless design ensures it remains stylish for years to come.
Adrian Wells
Flitch Interior Stylist
Dimensions
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
