Dunelm
FlexiCell Selma Rechargeable Touch Dimmable LED Floor Lamp
£85
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Description
* Brought to you by Flexi Cell - Dunelm's New In-House Brand * Replaceable & Rechargeable Battery * Lasts up to 24 Hours on 4-Hour Charge * Child Friendly & Safe * Suitable for Outdoor Use * Lightweight & Portable - Cordless Lighting Anywhere * Versatile: Flexi Cell Battery Can Be Used Across All Flexi Cell Products * Stylish Look & Design * 3-Stage Touch Dimmable Feature - Tailored Ambience The Flexi Cell Selma Rechargeable Touch Dimmable LED Floor Lamp brings smart, flexible lighting from Dunelm’s new in‑house brand, Flexi. Cell. Dunelm is the first to offer a replaceable, rechargeable lighting solution, giving you the choice to use it battery or mains powered. The battery cell swaps in seconds, so you’re never caught without light; it lasts up to 24 hours from a single 4‑hour charge. Designed to be kid friendly and suitable for outdoor use, Selma's stylish look suits any space. It’s lightweight and portable for cordless lighting anywhere, and its 3‑stage touch dimmer lets you set a tailored ambience. The same Flexi Cell battery can be used across other products like light‑up mirrors and bathroom lights, and when it’s time to change, batteries can be recycled in all Dunelm stores — so this is no longer a throwaway product. Please Note: Battery and charging cable are included, but the adaptor is not. Additional batteries available separately.
Our Stylist Says
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's website here
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
