
The Range
Flamingo Headboard - Chocolate / King
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Our Stylist Says
I love this headboard for its rich chocolate colour and plush, slightly tufted design-it adds a sophisticated yet cosy feel to a bedroom. The style works particularly well in classic or contemporary interiors where you want a statement piece that anchors the space. It pairs beautifully with neutral tones for a chic look, or with bold colours like deep blues or jewel tones for a more luxe vibe. Practical styling tips include keeping bedding simple and light to make the headboard stand out, and adding textured cushions or throws for added comfort and visual interest. It’s a versatile piece that can elevate the overall aesthetic while providing a comfortable backdrop for rest.
Adrian Wells
Flitch Interior Stylist
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.