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Fir is a plastic rug in nude, created by the Swedish brand Scandi Living. The rug is made of woven plastic of the highest quality and has a minimalistic motif in the form of spruces on a "wire". The rug is inspired by the Swedish forests where the spruces grow in rows. One can even turn the carpet over for a whole new look, the mirrored back is perfect for those who are easily tired of the same old style! The carpet is made in Sweden of the highest quality, soft phthalate-free plastic that is approved by REACH and ROHS. The plastic mat is highly resistant to UV light and can be used both indoors and outdoors. Thanks to the material's durability the carpet has a long life, which in turn gives a low environmental impact.
I love this runner for its subtle, neutral tone and clean design, which makes it incredibly versatile. It works well in both modern and minimal interiors, adding warmth without overwhelming the space. The nude colour creates a calming backdrop, perfect for hallways, kitchens, or even as a statement piece in contemporary living rooms. For styling, consider pairing it with natural textures like wood or linen for a cohesive look, and keep furniture palettes simple to let it shine. Its practical size and easy-to-maintain appearance make it ideal for high-traffic areas, offering both style and function in a compact, understated way.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on Nordic Nest's website here