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The Fir rug in the colour concrete is a design by the Swedish brand Scandi Living. The rug is made of qualitative plastic with a simple pattern inspired by the shape of trees. The rug is reversible with the inversted colour pattern on the other side. Available in different sizes.
The Fir rug is a great choice for adding texture and subtle visual interest to a range of interiors. Its neutral, concrete-like tone makes it versatile enough to complement both modern and industrial spaces, as well as softer, minimalistic schemes. I’d recommend positioning it in open-plan living areas or alongside neutral furniture to anchor the space without overwhelming it. Practical styling tips include pairing it with natural fibres or sleek metals to highlight the rug’s understated pattern, and layering with smaller textured textiles for cosy, inviting corners. Its length also makes it perfect for hallways or under dining tables, helping to define zones while maintaining a clean, contemporary look.
Evan Carter
Flitch Interior Stylist
Dimensions can be found on Nordic Nest's website here