The Range
Fiori White Chrysanthemum Flower Stem - White
£17
Price History
Description
This white chrysanthemum Fiori symbolizes loyalty and love, and it goes well with botanical-inspired decors and other blooms. Complemented with green faux leaves, the long stem of this flower can be trimmed to fit a wide range of urns and pots.
Our Stylist Says
I love this white chrysanthemum stem for its versatility and timeless appeal. It works exceptionally well in both contemporary and traditional interiors, adding a touch of softness and freshness without the maintenance of real flowers. It’s perfect for creating centrepieces, mantle displays, or mixing into larger botanical arrangements for added texture. Practical styling tips include pairing it with greenery or other neutral-toned florals for a natural look, or using it as a standalone statement in a sleek vase to maintain a minimal, elegant aesthetic. Its neutral white hue makes it easy to incorporate into various colour schemes, making it a reliable choice for brightening up any room.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on The Range's website here
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
