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A cool white with underlying silver tones for a slick finish. A fast drying, low odour low sheen finish ideal for use where durability and performance is important. A fast drying, low odour low sheen finish ideal for use where durability and performance is important. All surfaces should be sound, clean, dry and free from grease. Remove any loose or flaking paint. Rub down sound glossy surfaces with fine waterproof abrasive paper and rinse thoroughly before applying a pre-coat of a Water/Acrylic Primer Undercoat. Avoid the inhalation of dust. Wear a suitable face mask if dry sanding. Special precautions should be taken during preparation of pre-1960’s paint surfaces over wood and metal as they may contain harmful lead. Seal absorbent surfaces with a solution of up to 1 part water to 4 parts Elite Emulsion. Prime bare timber and metal surfaces with an appropriate primer. Allow radiators to cool before painting. Stir well before use and apply by brush, roller or paint pad. When using a roller, use a medium pile synthetic type. Do not overfill the tray. Ensure roller is loaded evenly. If using a brush, load generously. Apply liberally and evenly; avoid overspreading. Touch dry in 1 - 2 hours. Recoatable after 2 - 4 hours. The Zoffany Elite Emulsion is suitable for interior use, on interior walls and ceilings, primed woodwork, metal and radiators. Approximately 13 square metres per litre depending on the nature and porosity of the surface. Also available in a Acrylic Eggshell and True Matt Emulsion version.
It seems there might be a mix-up with the product category, as this is a paint rather than a rug. The Elite Emulsion in Architects White is a classic choice for creating a clean, timeless backdrop. I love it because it offers a crisp, fresh finish that works particularly well in minimalist, contemporary, or traditional interiors alike. It's versatile enough to pair with bold accent colours or subtle tones, making it ideal for living rooms, bedrooms, or even hallways. For styling tips, consider adding texture with layered textiles and curated accessories to create a balanced and inviting space. This paint provides a sophisticated canvas that allows your décor and furnishings to stand out.
Lina Chen
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here