Easy Squeeze Sofa
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Loaf
Easy Squeeze Sofa
Out of Stock
Price History
Description
Still learning how to surrender to utter idleness? Just flop here and we reckon you'll soon get the hang of it.
Our Stylist Says
I love the easy squeeze for its casual, approachable style and the comfort it offers, making it ideal for laid-back interiors. Its versatile shape and neutral tone work well in both modern and relaxed traditional settings, and it can be dressed up with colourful cushions or kept minimalist for a more pared-back look. Practical styling tips include pairing it with textured throws or layered rugs to soften its silhouette, and mixing contemporary décor with vintage accents to create visual interest. It’s a great choice for open-plan living spaces or cosy family rooms, where practicality and comfort are key.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
