EAST END PRINTS Sifa Mustafa 'Wild Swimming' Framed Print
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John Lewis
EAST END PRINTS Sifa Mustafa 'Wild Swimming' Framed Print
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Description
Embrace your wild side with this rich and dynamic illustration of the great outdoors by Sifa Mustafa. The giclée art printing process and 210gsm acid-free archival paper create an exhibition-quality art print with long-lasting colours that more closely resemble the artist's materials and tones. A digital form of the original work is stored and then printed using a commercial printer and pigment-based inks. The print is presented with an acrylic glaze that's optically the same as glass yet lighter in weight making it easier and safer to hang. Ready to hang on your wall, it's framed in obeche wood in a choice of finishes. Graphic designer and illustrator Sifa Mustafa loves colour and witty design. Her work often explores nature, women, food and the environment. Sifa works across a variety of mediums, but her creative process primarily starts with a pen, paper and a motivational playlist. Have you thought about wall hooks and fittings? EAST END PRINTS picture frames are usually one of two frame widths: medium frame (2.2cm) and wide frame (3.5cm). The frame width varies across the range. The medium frame measures 2.2cm across and comes in the following four sizes: 33.4 x 28.4cm 43.4 x 33.4cm 53.4 x 43.4cm 83.4 x 63.4cm The wide frame measures 3.5cm across and comes in the following four sizes: 36 x 31cm 46 x 36cm 56 x 46cm 86 x 66cm
Our Stylist Says
I love this print because it brings a playful, vibrant energy to a space, making it ideal for casual living rooms, bedrooms, or even a bright hallway. The bold colours and simple shapes encourage a relaxed, hygge-inspired feel. It works particularly well in contemporary or boho interiors, especially when paired with natural textures like rattan or linen. For styling tips, consider placing it above a neutral sofa or bed to let the colours pop, or pair it with other colourful prints for a curated gallery wall. Framing it in a simple black or light wood frame can keep the look modern and versatile, allowing the artwork to be the focal point without overwhelming the room.
Adrian Wells
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
