John Lewis
EAST END PRINTS Sifa Mustafa 'Wild Swimming' Framed Print
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Description
Embrace your wild side with this rich and dynamic illustration of the great outdoors by Sifa Mustafa. The giclée art printing process and 210gsm acid-free archival paper create an exhibition-quality art print with long-lasting colours that more closely resemble the artist's materials and tones. A digital form of the original work is stored and then printed using a commercial printer and pigment-based inks. The print is presented with an acrylic glaze that's optically the same as glass yet lighter in weight making it easier and safer to hang. Ready to hang on your wall, it's framed in obeche wood in a choice of finishes. Graphic designer and illustrator Sifa Mustafa loves colour and witty design. Her work often explores nature, women, food and the environment. Sifa works across a variety of mediums, but her creative process primarily starts with a pen, paper and a motivational playlist. Have you thought about wall hooks and fittings?
Our Stylist Says
The Sifa Mustafa 'Wild Swimming' print offers a vibrant, contemporary take on outdoor leisure, making it a great addition to relaxed living spaces or modern interiors. I love how its bold colours and playful scene can add a lively focal point, especially in bedrooms, living rooms, or home offices. It works particularly well with minimalist or neutral schemes, providing a splash of colour without overwhelming the space. Practical styling tips include pairing it with simple, understated frames and placing it above a sofa or sideboard for an effortless statement. To keep the look cohesive, consider complementing it with accessories or textiles in similar tones or natural materials for a balanced, curated feel.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
