EAST END PRINTS Sifa Mustafa 'Wild Swimming' Framed Print
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John Lewis
EAST END PRINTS Sifa Mustafa 'Wild Swimming' Framed Print
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Description
Embrace your wild side with this rich and dynamic illustration of the great outdoors by Sifa Mustafa. The giclée art printing process and 210gsm acid-free archival paper create an exhibition-quality art print with long-lasting colours that more closely resemble the artist's materials and tones. A digital form of the original work is stored and then printed using a commercial printer and pigment-based inks. The print is presented with an acrylic glaze that's optically the same as glass yet lighter in weight making it easier and safer to hang. Ready to hang on your wall, it's framed in obeche wood in a choice of finishes. Graphic designer and illustrator Sifa Mustafa loves colour and witty design. Her work often explores nature, women, food and the environment. Sifa works across a variety of mediums, but her creative process primarily starts with a pen, paper and a motivational playlist. Have you thought about wall hooks and fittings?
Our Stylist Says
I really like this print for adding a pop of colour and a touch of playful energy to a space. It works particularly well in relaxed, eclectic interiors or in a kids’ room where the fun, vibrant scene can spark imagination. The bold colours and simple lines make it versatile, so it pairs nicely with natural textures like wood or rattan. Practical styling tips include grouping it with other colourful prints or artworks for a gallery wall, or letting it stand alone as a statement piece above a bench or console. Its framing in black helps ground the vibrant illustration and ensures it remains a focal point in the room.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
