EAST END PRINTS Julia Walck 'It Is What It Is' Framed Print
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John Lewis
EAST END PRINTS Julia Walck 'It Is What It Is' Framed Print
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Description
Smile and give yourself a daily reminder with this bright and bold framed typographic print by Julia Walck. This fine art-quality print on 210gsm acid-free archival paper is framed in obeche wood in a choice of finishes. The acrylic glaze is light in weight and optically the same as glass. Made in the UK, it's ready to hang on your wall. Julia Walck is a graphic designer and collage artist based in Los Angeles, California. She tries to infuse as much fun as possible into her work through conceptual thinking and bright colours paired with a vintage aesthetic. Have you thought about wall hooks and fittings? EAST END PRINTS picture frames are usually one of two frame widths: medium frame (2.2cm) and wide frame (3.5cm). The frame width varies across the range. The medium frame measures 2.2cm across and comes in the following four sizes: 33.4 x 28.4cm 43.4 x 33.4cm 53.4 x 43.4cm 83.4 x 63.4cm The wide frame measures 3.5cm across and comes in the following four sizes: 36 x 31cm 46 x 36cm 56 x 46cm 86 x 66cm
Our Stylist Says
I love this print because of its bold simplicity and the playful take on a familiar phrase. It works particularly well in contemporary or minimalist interiors where a pop of colour and a touch of humour can elevate the space. The yellow background adds vibrancy without overwhelming, making it suitable for a living room, home office, or hallway. When styling, consider pairing it with sleek, modern furniture and keeping surrounding accessories understated to let the print be the focal point. It also balances well with neutral tones or monochrome schemes, adding visual interest without clashing. A practical tip is to hang it at eye level in a well-lit spot to maximise its impact.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
