John Lewis
EAST END PRINTS Ani Vidotto 'Fiori d'Inverno Blue' Framed Print
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Description
Add a sophisticated touch with this subtle flower print by Ani Vidotto. The giclée art printing process and 210gsm acid-free archival paper create an exhibition-quality art print with long-lasting colours that more closely resemble the artist's materials and tones. A digital form of the original work is stored and then printed using a commercial printer and pigment-based inks. The print is presented with an acrylic glaze that's optically the same as glass yet lighter in weight making it easier and safer to hang. Ready to hang on your wall, it's framed in obeche wood in a choice of finishes. Ani Vidotto is a fashion designer who graduated from the University of Buenos Aires in 2009. Based in Buenos Aires, she illustrates and silkscreens fabrics to create textile products, and also designs prints for clients. She loves to illustrate nature and play with colours. Plants and animals are her main inspiration to bring joy and warmth to everyday life. Have you thought about wall hooks and fittings?
Our Stylist Says
I really like the East End Prints Ani Vidotto ‘Fiori d’Inverno Blue’ for its modern, minimalist aesthetic. It’s a great piece for contemporary interiors, especially those with a muted colour palette or Scandinavian style. The cool blue tone adds calmness and works well in bedrooms or living spaces that could do with a touch of serenity. When styling, consider pairing it with neutral or pastel backgrounds and simple, understated furnishings to let the artwork stand out. It also works nicely in minimalist or modern schemes, but can act as a subtle contrast in more eclectic or boho interiors. For practical tips, hang it at eye level and consider grouping it with other small-scale artworks for a collected look. The white frame gives it a clean, versatile finish that can easily be integrated into various colour schemes.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on John Lewis's website here
About John Lewis
A Legacy of Innovation and Inclusion
John Lewis started as a small shop on London's Oxford Street in 1864. Today, it's part of a bigger family called the John Lewis Partnership, which also includes Waitrose stores.
What makes them special is that they're owned by their employees, known as 'Partners'. The idea, from the beginning, was to give everyone a say in how the business was run. With over 74,000 Partners (employees) at the heart of its operations, the essence of John Lewis's vision, from over a century ago, still echoes today being the largest employee-owned venture.
Adapting to Changing Times
Like many stores, John Lewis has had to change with the times. They've closed some shops but have grown their online business a lot, especially when more people started shopping online during the COVID-19 pandemic.
Their history is filled with key moments, like buying Peter Jones in 1905, adding Waitrose in 1937, and starting their website in 2001. They've always tried to adapt and stay relevant.
Commitment to a Greater Purpose
John Lewis believes in doing good and making the world a better place. This is seen in the way they treat their employees and customers. For example, in 2021, they were the first big UK store to give parents six months paid leave when they have a baby and two weeks paid leave if they lose a pregnancy. They've been around for over a century and always aim to do the right thing by everyone.
