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Earth rugs by Scandinavian designer Massimo features a luxurious charcoal grey coloured pile which is hand woven with a 100% New Zealand wool that adds natural beauty and ensures easy maintenance. The natural properties of New Zealand wool makes it non-allergenic and fire-resistant which helps to create a safe and healthy indoor environment, and also it has a natural ability to resist dirt. New Zealand wool is made with animal friendly practices and it is sustainable, natural and biodegradable. New Zealand wool has long fibres and therefore shedding is minimized to almost nothing. In our opinion New Zealand wool has all the qualities to create the perfect rug. Pile height of 9-10 mm and weight of 3.5 kg per square metre.
This Earth Modern Wool Rug in Charcoal Grey is a versatile piece that works particularly well in contemporary and minimalist interiors. I love how its understated tone anchors a room, making it ideal for living rooms or bedrooms where a calm, sophisticated vibe is desired. Its large size (170x240cm) means it can define a seating area or sit comfortably beneath a sofa and coffee table. Practical styling tips include pairing it with neutral or contrasting cushions and throws for added texture, or layering it over a lighter wood or concrete floor to add warmth and depth. This rug also has a durable, natural wool construction that makes it a practical choice for high-traffic areas while maintaining a soft, inviting feel underfoot.
Anaya Kapoor
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here