Dozer Bed
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Loaf
Dozer Bed
Out of Stock
+ additional colours and finishes available at Loaf
Price History
Description
This seriously soft butterball curves in all the right places. With those deep buttons, that scrolling headboard and satisfyingly padded sides, it takes squish to the next level.
Our Stylist Says
I love this bed frame because of its sophisticated design and plush velvet finish, which instantly elevates any bedroom. It works particularly well in contemporary or luxe interiors, adding a touch of elegance without being overly formal. Styling tips include pairing it with simple, neutral bedding to highlight the rich fabric, and adding metallic or wooden bedside tables for contrast. Its deep hue lends itself well to colour palettes featuring jewel tones or muted neutrals, creating a warm and inviting atmosphere. Practical considerations involve ensuring the bed is complemented with supportive and stylish lighting, and keeping accessories minimal to let the statement headboard remain the focal point.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
