Loaf
Cinema Armchair
Out of Stock
Price History
Description
What we'd choose for our own cinema, if only we had one. Oh wait, we do. There's one in our Notting Hill shack. Duh!
Our Stylist Says
I love this armchair for its classic, understated appeal and versatile silhouette that works well in both traditional and contemporary interiors. It lends itself nicely to cosy living rooms, home cinemas, or even a bedroom nook, thanks to its plush cushioning and supportive back. To style it effectively, consider pairing it with tactile throws or patterned cushions to add personality, and anchor it with a complementary rug for a welcoming feel. Practical tips include placing it near side tables for convenience, and mixing it with other textures or colours to prevent a monochrome look. Its neutral tone provides a perfect canvas for experimenting with layered accessories or bold accents, making it a flexible piece that can adapt to various decor styles.
Lina Chen
Flitch Interior Stylist
Dimensions
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
Delivery and Returns
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email [email protected]. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.
