Chit Chat Bed
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Loaf
Chit Chat Bed
Out of Stock
Price History
Description
If ever there was a bed that summed up the spirit of (horizontal) loafing, this is it. And we reckon it could be the perfect spot for a Sunday morning chinwag.
Our Stylist Says
I love this bed frame because of its simple, understated elegance and versatile design. The neutral tone and clean lines make it suitable for both modern and traditional interiors, while its understated style allows for a range of styling options. It works particularly well in minimalist schemes or bedrooms where you want a calm, uncluttered look, but it can also be styled up with textured bedding, throws, and cushions for a cosy, layered feel. For practical tips, keep the surrounding decor pared back to highlight its sleek profile, and consider adding statement bedside lights or a textured rug to add personality without overpowering the aesthetic. This bed is a great foundation for creating a restful, stylish bedroom.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
