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Like the thrush in William Morris’s enduringly popular design by the same name, we adore the richly bright strawberry colour in this delicious paint. Chalky Matt's wipeable finish offers an immersive depth and irresistible quality to any interior, leaving an enduringly harmonious look. Ensure good ventilation during application and drying. All surfaces to be painted should be clean, dry and free from loose and flaking material including dirt and grease. Prime base surfaces with an appropriate primer. Rub down previously glossed painted surfaces with fine waterproof abrasive paper and rinse thoroughly. Avoid the inhalation of dust. Wear a suitable face mask if dry sanding. Special precautions should be taken during preparation of pre-1960’s paint surfaces as they may contain harmful lead. Prime base surfaces with an appropriate primer. Stir well before use and apply by brush or roller. Apply 2 coats, recoatable after 2-4 hours. Additional coats may be required on new plaster or wh
I love this chalky matt paint because of its textured, soft finish, which adds warmth and depth to a space. It's particularly effective in creating a cosy, vintage feel, especially when paired with muted, earthy tones or rich jewel colours. The Strawberry Thief shade works well in both traditional and contemporary interiors; it can serve as an accent wall or a main colour to energise a room. Practical styling tip: keep accessories minimalist to let the colour stand out, and consider layering with tactile textiles like linen or wool for added comfort. While it's primarily designed for walls, its chalky finish can complement textured rugs, making them pop in a space that feels both inviting and stylish.
Clara Reynolds
Flitch Interior Stylist
Dimensions can be found on The Rug Seller's website here