Loaf
Brioche Armchair
£1,345
+ additional colours and finishes available at Loaf
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Description
We've invented our Loafy version of flat-pack: squish-pack. Specially designed to fit through tricky spaces. A clever, good-looking and cuddly armchair in one.
Our Stylist Says
The Brioche armchair is a versatile piece that adds cozy elegance to both traditional and contemporary interiors. I love how its soft, muted colour and rounded silhouette create a welcoming feel, making it perfect for lounging areas or corner setups. It works well styled with neutral-toned cushions or layered with textured throws for added depth. Practical styling tips include pairing it with a small side table or accent lighting to highlight its inviting shape - it’s equally suited for a relaxed reading nook or a charming accent in a living room. Its understated design allows it to blend seamlessly into various colour schemes and décor styles, making it a reliable addition for enhancing comfort and visual appeal.
Imani Lewis
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's websitehere
About Loaf
Founded in 2008, Loaf are a beloved brand dedicated to creating laid-back and comfortable furniture for a relaxed living experience that exude comfort and quality.
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
Delivery and Returns
Standard delivery costs £49.95 for this item.
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.
Should you wish to return this item you will have 14 days from the date of delivery to do so. To start the returns process, please email returns@withflitch.com. Note that the return delivery costs will be at your own expense.
You can find our full delivery and returns policies here.