Dunelm
Blair Jute Rug Natural
£55
+ additional colours and finishes available at Dunelm
Price History
Description
Handcrafted in India, our Blair Jute rug combines simple artisan craftmanship with affordable style. A super versatile rug which can be used across the home, framing spaces and bringing a touch of nature indoors. It's a core staple for any room in the house. Renewable and recyclable, jute has all the qualities perfect for modern green living, from an abundant source that can be easily composted when it comes to the end of its life. As jute is a natural fibre, each rug is slightly unique. Care: Made from natural fibres. Colour may vary. Vacuum to remove any loose fibres, dirt and debris using a nozzle attachment. In the case of an accidental spillage, blot with a clean and dry cloth. Add an anti-slip underneath your rug to prevent your rug from slipping.
Our Stylist Says
I love the Blair jute rug for its natural, earthy texture that adds warmth and laid-back elegance to a space. It works particularly well in coastal, boho, or Scandinavian interiors, where its neutral tones complement light woods and soft colour palettes. Practical styling tips include pairing it with rattan or wicker furniture to enhance the organic vibe, and layering with smaller textured textiles for added depth. Keep in mind that jute rugs are durable but can be slightly coarse underfoot, so placing a soft underlay or using it in low-traffic areas can help maintain its appearance and comfort.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's website here
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
