Loaf
Bear Hug Sofa
£2,195
Price History
Description
If this sofa were a person, they'd welcome you with open arms, a cheery smile and have you quickly installed for a good old brew and a natter.
Our Stylist Says
I love the Bear Hug sofa for its welcoming, plush appearance and versatile style. It works particularly well in cosy, casual interiors like Hamptons or Scandinavian-inspired spaces, where comfort is key. Its neutral tone makes it easy to style with a variety of colour schemes, from muted tones to bold accents. For a polished look, pair it with textured cushions and soft throws; for a more laid-back vibe, add mismatched patterns and layered rugs. This sofa’s relaxed shape is perfect for family rooms or open-plan living areas, offering both style and practicality. Keep accessories simple to let the generous form of the sofa be the focal point, and consider placing it against a statement wall for added impact.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
