Balfron Tower Art Print A3 297 X 420Mm Eye for London Prints
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Wolf & Badger
Balfron Tower Art Print A3 297 X 420Mm Eye for London Prints
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Description
This 27-storey slab block was a testbed for Ernö Goldfinger's (yes goldfinger!!) utopian housing ideals. The most striking characteristic of the building is the composition of volumes that makes up its distinctive profile. Reinforced concrete gives the building its rigid structural grid, which visibly frames each residence. In a letter published in the Guardian at the time he explained: "The whole object of building high is to free the ground for children and grown-ups to enjoy Mother Earth and not to cover every inch with bricks and mortar. " Goldfinger believed the ideas demonstrated by Balfron could offer the best of design to the masses, as an alternative to the slum housing that was still common throughout much of Britain in the 1960s.
Our Stylist Says
This street art print of the Balfron Tower offers a bold, graphic look that really works well in contemporary or urban-inspired interiors. I love how its vivid colours and minimalist design can add a pop of colour to neutral schemes or complement other London-themed decor. It’s ideal for a feature wall in a living room, home office, or even a bedroom with modern furnishings. For practical styling, frame it in a sleek white or coloured border to enhance its vibrancy, and consider pairing it with other city-inspired pieces or monochrome accessories to keep the look cohesive. It’s a versatile piece that brings a touch of industrial cityscape charm without overwhelming the space.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Wolf & Badger's website here
About Wolf & Badger
Global Reach and Ethical Focus
Since its inception with a boutique in Notting Hill, Wolf & Badger has expanded to a significant online presence and flagship stores in London's King's Cross, New York, and Los Angeles. This growth mirrors their vision of building a community of ethical brands and conscious consumers.
Award-Winning Sustainable Practices
In 2021, Wolf & Badger's efforts in sustainable retailing were recognized with awards like Drapers Sustainable Retailer of the Year and Marie Claire's Best Ethical Retailer. Their commitment to making business a force for good is further solidified by becoming the first B Corp certified marketplace in the UK.
