Bakewell Love Seat
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Loaf
Bakewell Love Seat
Out of Stock
+ additional colours and finishes available at Loaf
Price History
Description
Snuggle up with a friend or hog the "plumptuous" squish for yourself. We won't judge.
Our Stylist Says
This Love Seat is a versatile piece, perfect for adding a cosy yet stylish touch to smaller living spaces or a reading nook. I love its understated, neutral tone, which allows it to work effortlessly with a range of colour schemes-from soft pastels to bolder, more dramatic palettes. Its rounded, plush form makes it inviting and comfortable, ideal for both lounging and socialising. For styling, consider pairing it with textured throws or patterned cushions to bring in layers of interest. It also works well in contemporary, Scandinavian, or even traditional interiors, especially when paired with simple wooden or metallic accents. Practical tip: keep it uncluttered around the seat to highlight its relaxed silhouette while ensuring it remains the focal point of the room.
Sienna Brooks
Flitch Interior Stylist
Dimensions
Dimensions can be found on Loaf's website here
About Loaf
From Beds to Diverse Furniture
Loaf is a popular British furniture store that started as "The Sleep Room" by Charlie Marshall in 2008. Charlie used money from selling his old business and his savings to start it.
At first, they just sold beds, with Charlie researching 187 mattress and bed factories to ensure only the best products. But by 2012, they began selling other furniture like sofas, chairs, and lights, which led to its rebranding as "Loaf."
Their growth was so impressive that by 2013, they ranked 40th on the Sunday Times Fast Track 100, becoming the 3rd fastest growing retailer in the UK.
Sustainability and Ethical Approach
Loaf's commitment to the environment and ethical practices is evident in their efforts to ensure sustainable sourcing. They aim for all their materials to be responsibly sourced or derived from recycled materials by 2025.
For instance, the timber in their sofa frames comes from responsibly managed forests. Additionally, they're working towards reducing their carbon emissions, improving packaging to be 100% recyclable, and respecting animal welfare.
Notably, their wool will be certified to the Responsible Wool Standard by 2023. Loaf also ensures that all their employees, or 'Loafers,' are paid at least the 'real' Living Wage.
Locations and Community Engagement
Presently, Loaf boasts ten showrooms, uniquely referred to as 'slowrooms,' mainly around London. Beyond just business, they're active in community engagement.
They have partnered with St Mungo's, a leading UK charity, aiming to spend 10,000 hours over the next three years volunteering and raising funds to combat homelessness.
