The Range
Avia Mist Armchair Plush Modern & Traditional Retail Display Seat - Off White
Out of Stock
Price History
Description
Designed to enhance both modern and traditional retail displays, the Avia Mist Armchair from the Avia collection combines plush comfort with a refined visual appeal that speaks directly to discerning customers. Its generous cushioning and inviting silhouette create a sense of warmth, while the soft mist-toned upholstery offers a muted yet luxurious base that works seamlessly across various decor styles. The gently curved arms and balanced proportions give it a poised presence, making it equally suited to a feature spot in a boutique showroom or as a staple in a lifestyle retail display. The upholstery's finely woven texture adds an element of tactile richness, while the depth and subtle sheen of the fabric reflect changes in light, adding visual interest that encourages closer inspection. Thoughtfully designed to invite interaction, this armchair has the power to draw shoppers into a display, encourage tactile engagement, and ultimately, boost sales potential across multiple platforms.
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
