Hug Rug
Aura Snowy Street Washable Doormat
£69
Price History
Description
Bringing a whimsical festive feeling to your space, this collaboration between two quintessentially British brands, Hug Rug X Sally Swannell, encapsulates British country homes and countryside. The Snowy Street doormat tells the story of a row of townhouses, stood together in the hush of winter, complete with a snowman, robin and people returning home as the snow continues to fall. Made in the UK from recycled nylon, our Aura collection is super soft, so not only is it perfect for your front doors, but it’s also cosy underfoot in your kitchen and living spaces too. - Traps up to 95% of dirt, mud and moisture - Machine washable at 30ºC - Made in Britain from recycled materials - Matching runner available All our indoor doormats feature non-slip rubber backing made from recycled plastic that firmly keeps your mat in place, even in the busiest of spaces. Machine washable for easy cleaning and quick drying, this doormat is perfect for busy homes, combining practicality with vibrant style that lasts.
Our Stylist Says
I love the snowy street doormat for its charming, festive vibe without being overly seasonal, making it versatile for year-round use. Its detailed depiction of a winter scene adds a touch of character and warmth to both traditional and eclectic entryways. Practical styling tips include pairing it with simple, understated hall decor to let the mat’s design stand out, and placing it in a sheltered spot to maximise its durability. Its washable feature is especially useful in busy households, ensuring it remains fresh and welcoming despite daily foot traffic. Overall, it’s a clever blend of practicality and visual charm that can elevate the look of any entrance.
Clara Reynolds
Flitch Interior Stylist
Dimensions
About Hug Rug
Sustainably Crafted in the Heart of Yorkshire
Hug Rug designs and manufactures many of its products at its mills in Huddersfield, West Yorkshire, using recycled and responsibly sourced materials. The brand's mission is to create home textiles that not only look good but also help reduce environmental impact - with a focus on circular design and low‑waste production.
Washable, Functional and Stylish
One of Hug Rug's standout features is that many of its rugs and mats are machine-washable, making them exceptionally easy to care for in daily life. Hug Rugs are designed to trap dirt, dust and mud - ideal for high‑traffic areas like hallways, kitchens and utility spaces - and can be refreshed at home without special cleaning.
Ethical Choices for Everyday Homes
With over 12,000 five-star reviews, Hug Rug has built a reputation for products that balance durability, comfort and sustainability. The use of recycled cotton, plastic bottles and other materials helps support greener living without sacrificing the practicality and warmth you want underfoot.
Designed to Fit Every Space
From compact doormats and runners to larger eco-washable area rugs, Hug Rug's collections are versatile enough to suit hallways, living rooms, bedrooms and outdoor-covered spaces alike. Whether you're protecting floors from daily mess or bringing a cosy touch to your décor, Hug Rug's range makes it easy to combine style with real-world functionality.
