Habitat
Asiatic Nova Illusion Blue Cut Pile Rug - 150x80cm
£59
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Description
Introducing Nova an array of saturated colours that stream together. Densely woven, the hard-wearing polypropylene pile makes for a soft warm feel underfoot. The Nova collection is made to complete classic and modern interior designs. Made in Turkey. 100% polypropylene. Wipe clean or lightly vacuum. Size L150, W80cm. 2.88kg. Grey and blue abstract design.
Our Stylist Says
The Asiatic Nova Illusion Blue rug is a versatile piece that adds depth and texture to a space, making it a great choice for both contemporary and eclectic interiors. I love how its soft pile and subtle pattern bring a layer of tactile comfort without overwhelming the room. It's particularly effective in living rooms or bedrooms where you want a cosy feel underfoot. For styling, consider pairing it with muted or pastel shades to highlight its blue tones, or layer it under neutral furniture for a relaxed, layered look. Its size makes it ideal for anchoring seating areas, offering practicality and aesthetic appeal in equal measure.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's websitehere
About Habitat
Founded in 1964, Habitat are a renowned brand, and a go-to destination for modern and stylish furniture and home accessories.
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.