Asiatic Nova Abstract Rectangular Rug - 160x230cm - Blue
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Habitat
Asiatic Nova Abstract Rectangular Rug - 160x230cm - Blue
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Description
The Nova classic medallion rug is a diverse selection of bold retro statements and abstract pattern. This traditional woven rug is ideal for use in any area of the home and is easy to clean. Durability - Hard wearing and Stain Resistant. 100% polypropylene. Woven. Wipe clean or lightly vacuum. Size L230, W160cm. 8.46kg. Blue Classic persian medallion style in modern colour design.
Our Stylist Says
I love this rug because of its rich blue tones and contemporary abstract design, which makes it a versatile piece for various settings. It works particularly well in modern and eclectic interiors, adding a pop of colour and visual interest without overwhelming the space. For styling, consider pairing it with neutral furniture to let the pattern stand out, or mix with other blue accents for a cohesive look. Practical tips include placing it under a dining table or in a living area to soften hard flooring, and ensuring it’s correctly sized for the space to create a balanced, inviting feel. Its rectangular shape makes it flexible for different room layouts, making it a stylish yet functional choice.
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
