Asiatic Cedar Charcoal Jute Flatweave Rug - 170x120cm
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Habitat
Asiatic Cedar Charcoal Jute Flatweave Rug - 170x120cm
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Description
Hand woven from natural jute in a simple flatweave design. A classic jute weave perfect for bringing an organic rustic feel to any home. Jute is naturally sustainable and hardwearing. Hand made. Made in India. 100% jute. Wipe clean or lightly vacuum. Size L170, W120cm. 6.12kg. Natural striped design.
Our Stylist Says
I love the Asiatic Cedar Charcoal Jute Flatweave Rug because of its natural texture and versatile colour palette, making it a great addition to both modern and rustic interiors. Its charcoal and neutral tones anchor a space without overwhelming it, perfect for adding warmth and subtle contrast. This rug works well in living rooms or sitting areas, particularly when paired with light wooden furniture or monochrome accents. For styling tips, consider layering it beneath a larger, softer rug or complementing it with cushions and throws in natural fibres to enhance its earthy, tactile appeal. Its size makes it flexible for spaces like seating nooks or under coffee tables, helping to define and cosy a relaxing corner.
Lina Chen
Flitch Interior Stylist
Dimensions
Dimensions can be found on Habitat's website here
About Habitat
The Birth of Habitat
In 1964, Sir Terence Conran founded Habitat in London, aiming to bring a fresh European touch to UK home decor.
The first store, located on Fulham Road in Chelsea, became the blueprint for all Habitat stores to come. The store stood out with its distinct design, and was famously known for selling affordable pasta storage jars just as the pasta market began booming in the UK.
Rapid Expansion & Legacy
Habitat grew swiftly in the UK during the 1960s and even crossed borders with its first international store in Paris in 1973.
The brand's journey through the decades saw various mergers and acquisitions, including its integration with Sainsbury's Group in 2017.
Habitat's innovation extended beyond products; they even launched a mail-order system in 1966 and initiated the concept of flat-pack furniture in 1971.
Celebrating its rich history, the brand marked its 50th anniversary in 2014 by collaborating with past designers and commissioning a special logo.
Innovation & Collaboration
Habitat has always been at the forefront of modern design. Throughout its history, the brand has been renowned for its collaborations with acclaimed artists and designers, ensuring it consistently offers unique, limited-edition collections.
Under the umbrella of the Sainsbury's Group since 2017, Habitat continues its tradition of merging contemporary aesthetics with functional design, solidifying its reputation as a leading name in home furnishings.
