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This graphic rug is our contemporary take on repetitive geometric patterns in a flat-pile wool design. Designed in-house, the Asher rug has been hand-knotted by a community of artisans in India, with each piece taking up to six months to craft with 25 knots per square inch. Finished with fringing, this style comes in soft, warm blue tones designed to complement our made-to-order colour palette.
I love this little swatch because it offers a clear look at the Asher Rug’s detailed geometric pattern and neutral tones, making it easy to see how it could complement a variety of interiors. It works particularly well in contemporary or minimalist spaces, where its subtle pattern can add visual interest without overwhelming the decor. Practical styling tips include using it as a colour and pattern reference when layering other textiles, or placing it under small furniture pieces like side tables or chairs to anchor a reading nook or compact seating area. Its size makes it a versatile reference piece for mixing textures and patterns, helping to establish a cohesive look before committing to larger rug choices.
Adrian Wells
Flitch Interior Stylist
Dimensions can be found on Soho Home's website here