The Range
Ashen Matte Medium Tall Tapered Vase for Everyday Styling - White
£53
Price History
Description
Offering a more adaptable and frequently used iteration of the same elegantly tapered profile, this vase's considered, reduced height makes it supremely suitable for dining tables, mantels, windowsills, office desks, or bathroom vanities where proportion is key. Crafted from the same high-quality, tactile matte ceramic, it provides a harmonious and cohesive option for creating thoughtful, grouped arrangements with other vases or for confident solo use in spaces that demand a balanced, unobtrusive presence. This versatile and pragmatic scale comfortably accommodates everything from a handful of freshly picked garden cuttings and herb sprigs to a sleek, minimalist bundle of dried pampas grasses or wheat, allowing for frequent, seasonal styling updates that refresh a room with minimal effort. Its understated, sophisticated colour and refined, simple form provide a neutral, respectful canvas that enhances rather than competes with the natural beauty, colour, and form of its contents, letting flowers truly take centre stage. It is the ideal vessel for everyday enjoyment, encouraging the practice of bringing small, joyful bits of the outdoors inside to uplift daily routines and mindfulness.
Dimensions
About The Range
Humble Beginnings
In 1980, Chris Dawson set up a simple open-air market stall in Plymouth. By 1989, this entrepreneurial spirit led to the opening of the very first physical store on Billacombe Road, originally named "C.D.S. Superstores". However, in the early '90s, a rebranding took place, introducing "The Range" to the world.
Today, with a whopping 200+ stores across the UK, The Range boasts an impressive selection of over 65,000 products, spreading across 16 diverse departments, all dedicated to enhancing homes and lifestyles.
A Visionary Leader
Chris Dawson, the brain behind The Range, held the CEO position from 1989 to 2017. With a flair for business, Chris's achievements haven't gone unnoticed. He was even ranked fifth in a survey of Britain's Top 100 Entrepreneurs.
Under his leadership, The Range has not only thrived locally but has also hinted at European expansion dreams, envisioning a staggering 1,000 stores across the continent.
More Than Just Stores
You can find The Range in many places, mostly outside town centres, but also in shopping areas. Some stores have a coffee shop called "Dee Dee's", and others even have a food section from Iceland. And if you like online shopping, The Range has got you covered there too with a big online store.
