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Traditional but modern, rustic but monochrome, laidback but luxurious, Berber style rugs have a unique ability to slot seamlessly into any room. It’s what makes them a true design classic. At home with dark wood and green plants, the soft pile also makes them a perfect choice for a cosy nursery or child’s bedroom. A versatile neutral base that works equally well with whites, creams and greys or layered up with colour. With a Berber style, anything goes. Traditionally handmade from wool, ours is machine tufted and made from hard-wearing but soft polyester, so you get the luxe look for less. About your new rug We recommend. It prevents your rug from moving underfoot and protects against colour transfer to the floor Minimal pile shedding may occur. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance Vacuum occasionally. When vacuuming your rug, use suction only. Rotating brushes may damage your rug Blot any spills with a clean, dry cloth. Do not rub. Spot clean using a mild soap solution Specalist cleaning recommended With great prices and great design, our new brand offers style and quality for modern living today. Whatever you need, there’s joy to be found in.
This runner offers a versatile and contemporary take on classic Berber style, making it a great addition to both modern and pared-back interiors. I love its neutral grey tone, which helps it seamlessly blend into schemes with a muted colour palette, while adding texture and visual interest without overpowering the space. It works particularly well in hallways, narrow kitchens, or alongside a sofa to create a cozy yet minimalist look. For styling, consider pairing it with simple furniture in natural finishes or layered with complementary cushions and throws for a more lived-in feel. Practical tips include placing a non-slip underlay underneath to keep it secure and protect your flooring, especially in high-traffic areas. Overall, this rug is a smart and understated choice for adding warmth and pattern to everyday spaces.
Anaya Kapoor
Flitch Interior Stylist
Dimensions can be found on John Lewis's website here