Ammonite Wool Jute Rug Natural
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Dunelm
Ammonite Wool Jute Rug Natural
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Description
In collaboration with the Natural History Museum. The simple yet elegant ammonite design from our Natural History Museum collection makes for a great statement piece in your bedroom or living room, while its neutral colours easily compliment any space. Handmade by skilled artisans, this natural jute and wool blend creates an inviting space that you’ll instantly feel comfortable and at home in. Natural History Museum x Dunelm. Extraordinary treasures can be found along the British coastline. A truly special environment, the shoreline is simply brimming with life both above and below the waves, but with the tide washing twice daily over the shore, it can be an unforgiving place to live. The creatures that reside here must adapt to an ever-changing environment - some have evolved hard outer shells to protect themselves, others such as starfish have developed hundreds of ‘tube feet’ to grip on tightly. From out of reach coastal cliffs and rocky islets teeming with seabirds to the rich and diverse underwater kelp forests that support a variety of marine species, there is incredible wildlife wherever you turn. Through our collection with the Natural History Museum, we want to celebrate the diversity of the UK’s incredible shorelines and highlight some of the threats impacting them and the species that reside there from rising ocean temperatures to acidity levels. © The Trustees of the Natural History Museum, London 2023. All Rights Reserved.
Our Stylist Says
Anaya Kapoor
Flitch Interior Stylist
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A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.