Hug Rug
Allure Eco-Washable Runner
£255
Price History
Description
The Hug Rug x Graham & Brown Paisley Allure washable runner combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable runners bring together Graham & Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways. Allure offers show stopping impact through a richly detailed archival design. Hand painted blooming florals and graceful birds unfold across a dramatic black ground, creating a look that feels intense, intriguing and full of character. Machine washable at 30ºC Made in Britain from recycled materials One piece solution that's easy to assemble and wash Non-slip, natural rubber backing Matching washable rug available Our Hug Rug Eco-Washable runners are crafted with a soft recycled polyester surface and a natural rubber backing to keep them firmly in place. With their simple one piece design, they require no assembly and are ready to enjoy straight away. When a refresh is required, cleaning is simple. Simply roll up, pop in the wash and re-assemble instantly. Ideal for hallways, kitchens or any long, narrow space in need of a refresh, these runners combine sustainability, style and everyday practicality.
Our Stylist Says
The Allure eco-washable runner is a fantastic choice for adding colour and pattern to a variety of interiors, especially those that embrace a cosy or eclectic style. I love it for its practicality-being washable makes it ideal for busy household spaces such as hallways, kitchens, or even children’s areas, where spills and dirt are common. Its floral design works beautifully in both traditional and modern schemes, adding visual interest without overpowering the space. To style it effectively, consider pairing with neutral furnishings to let the runner stand out, or coordinate with complementary colours in cushions or accessories for a cohesive look. Its durable and eco-friendly qualities make it a smart investment for those prioritising sustainability and easy maintenance.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Hug Rug's website here
About Hug Rug
Sustainably Crafted in the Heart of Yorkshire
Hug Rug designs and manufactures many of its products at its mills in Huddersfield, West Yorkshire, using recycled and responsibly sourced materials. The brand's mission is to create home textiles that not only look good but also help reduce environmental impact - with a focus on circular design and low‑waste production.
Washable, Functional and Stylish
One of Hug Rug's standout features is that many of its rugs and mats are machine-washable, making them exceptionally easy to care for in daily life. Hug Rugs are designed to trap dirt, dust and mud - ideal for high‑traffic areas like hallways, kitchens and utility spaces - and can be refreshed at home without special cleaning.
Ethical Choices for Everyday Homes
With over 12,000 five-star reviews, Hug Rug has built a reputation for products that balance durability, comfort and sustainability. The use of recycled cotton, plastic bottles and other materials helps support greener living without sacrificing the practicality and warmth you want underfoot.
Designed to Fit Every Space
From compact doormats and runners to larger eco-washable area rugs, Hug Rug's collections are versatile enough to suit hallways, living rooms, bedrooms and outdoor-covered spaces alike. Whether you're protecting floors from daily mess or bringing a cosy touch to your décor, Hug Rug's range makes it easy to combine style with real-world functionality.
