Hug Rug
Allure Eco-Washable Rug
£230
Price History
Description
The Hug Rug x Graham & Brown Paisley Allure washable rug combines signature British design with everyday practicality. Crafted in the UK from soft recycled polyester, these machine washable rugs bring together Graham & Brown's iconic interiors expertise with Hug Rug's decades of British manufacturing excellence. Designed for busy homes, they're soft underfoot, easy to care for and perfect for adding lasting colour and character to living rooms, kitchens and hallways. Allure offers show stopping impact through a richly detailed archival design. Hand painted blooming florals and graceful birds unfold across a dramatic black ground, creating a look that feels intense, intriguing and full of character. Machine washable at 30ºC Made in Britain from recycled materials One piece solution that's easy to assemble and wash Non-slip, natural rubber backing Matching washable runner available Our Hug Rug Eco-Washable rugs are handcrafted with a soft recycled polyester surface and a natural rubber backing that keeps them securely in place. Designed as a one piece design, once rolled out they're ready to enjoy straight away. When it's time for a refresh, simply roll up, toss in the wash and lay back down. Perfect for living rooms, bedrooms or any space that needs an elegant, welcoming touch, these rugs blend comfort, style and everyday practicality.
Our Stylist Says
I love this one for its versatility and eco-friendly credentials. It’s a great choice for lively living areas or bedrooms where stain resistance and ease of maintenance are priorities - plus, it’s washable, making spills a lot less stressful. The bold floral design works well in eclectic or modern interiors, adding a splash of colour and texture without overpowering the space. For styling tips, consider pairing it with neutral furniture to let the rug stand out, or layer it over a larger, more subdued rug for a curated, layered look. Its durable and sustainable quality also makes it a smart choice for households with pets or children.
Anaya Kapoor
Flitch Interior Stylist
Dimensions
Dimensions can be found on Hug Rug's website here
About Hug Rug
Sustainably Crafted in the Heart of Yorkshire
Hug Rug designs and manufactures many of its products at its mills in Huddersfield, West Yorkshire, using recycled and responsibly sourced materials. The brand's mission is to create home textiles that not only look good but also help reduce environmental impact - with a focus on circular design and low‑waste production.
Washable, Functional and Stylish
One of Hug Rug's standout features is that many of its rugs and mats are machine-washable, making them exceptionally easy to care for in daily life. Hug Rugs are designed to trap dirt, dust and mud - ideal for high‑traffic areas like hallways, kitchens and utility spaces - and can be refreshed at home without special cleaning.
Ethical Choices for Everyday Homes
With over 12,000 five-star reviews, Hug Rug has built a reputation for products that balance durability, comfort and sustainability. The use of recycled cotton, plastic bottles and other materials helps support greener living without sacrificing the practicality and warmth you want underfoot.
Designed to Fit Every Space
From compact doormats and runners to larger eco-washable area rugs, Hug Rug's collections are versatile enough to suit hallways, living rooms, bedrooms and outdoor-covered spaces alike. Whether you're protecting floors from daily mess or bringing a cosy touch to your décor, Hug Rug's range makes it easy to combine style with real-world functionality.
