Dunelm
Alaya Floral Filled Cushion
£12
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Description
* Charming floral design * Soft-touch material * Machine washable Indulge in effortless luxury with the Alaya Floral Filled Cushion from Soiree. Featuring a rich teal velvet base adorned with a meticulously designed floral print, it brings sophistication to any space. Flip it over to reveal a striking white velvet reverse, offering a refined contrast that exudes elegance. The piped edging enhances its impeccable craftsmanship, making it a truly stylish statement piece. Soft, opulent, and irresistibly inviting, this cushion is the perfect finishing touch for a beautifully curated home.
Our Stylist Says
Evan Carter
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's websitehere
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.