Dunelm
Alara Pleated Velvet Bed Olive
£479
+ additional colours and finishes available at Dunelm
Price History
Description
Bring your bedroom to life with this art deco-inspired bed frame. The classic design features soft-touch velvet upholstery and sprung slats for added comfort, while the solid wood legs give it a touch of traditional sophistication.
Our Stylist Says
I love this bed frame for its plush velvet finish and versatile olive tone, which adds a touch of understated luxury to both contemporary and classic interiors. It works particularly well in rooms with rich, warm colour schemes or contrasting textures, like neutal walls with gold accents or layered textiles. To style it effectively, consider pairing with crisp, white bedding to highlight the velvet's sheen or incorporating decorative pillows in complementary shades like mustard, deep green, or blush for added depth. Its clean lines and elegant detailing also make it suitable for minimalist schemes, where it can serve as the statement piece in a well-edited space.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on Dunelm's website here
About Dunelm
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
