Dunelm
Alara Pleated Velvet Bed Frame Dove (Grey)
£529
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Description
* Art deco inspired pleated bed frame* Sprung slatted base for added support and comfort* Soft-touch velvet fabric* Solid wood legs* Fast and simple assembly Bring your bedroom to life with this art deco-inspired bed frame. The classic design features soft-touch velvet upholstery and sprung slats for added comfort, while the solid wood legs give it a touch of traditional sophistication.
Our Stylist Says
I’m a big fan of this pleated velvet bed frame in dove grey - its clean lines and soft finish make it a versatile centrepiece. It works equally well in contemporary Scandi schemes or a more refined Art Deco setting, thanks to that subtle sheen and vertical channelled headboard. To style it, layer in crisp white linens with a couple of velvet or linen cushions in muted jewel tones, then introduce a slimline bedside table in brass or black metal for a touch of contrast. Finish with a low-pile rug at the foot of the bed and simple wall-mounted sconces to keep the look modern and uncluttered.
Anaya Kapoor
Flitch Interior Stylist
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Founded in 1979, Dunelm provides everything you need to create a stylish and comfortable space. From trendy designs to classic essentials, Dunelm offers quality products that reflect your personal style.
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.
A Legacy of Home Comfort Dunelm's Journey
Dunelm isn't just another store; it's a British legacy. Kicked off in 1979 by the dynamic duo, Bill and Jeany Adderley, what began as a simple market stall in Leicester transformed into one of the UK's most prominent home furnishings retailers.
Fast forward a bit, and their first brick-and-mortar store sprang to life in Leicester in 1984. Dunelm didn't stop there, making waves throughout the decades, innovating and expanding, launching an online shopping experience, and securing its place on the London Stock Exchange.
More than Just Products...A Personal Touch
With a whopping 177 stores across the UK, Dunelm isn't just about selling items; it's about crafting experiences. Many of their stores come with cosy Pausa cafes, offering a space to relax and refuel.
And if you've ever felt like joining a community, they've got dedicated Facebook groups for each store locality. It's not just about buying a product; it's about being part of the Dunelm family. Their online platform seamlessly complements their in-store experience, promising product availability and varied delivery options.
Sustainability and Future Thinking
But Dunelm is more than its rich history and expansive product range. At its core, the company is committed to creating that heartfelt sensation of truly being at home. They've placed a solid emphasis on making responsible, long-term decisions that prioritise our environment and cherish future relationships.
85% of their growth over the past five years is credited to market share gains, underscoring their commitment to sustainability and quality.
With over 50,000 products, many of which carry the Dunelm brand or are exclusive, they promise style, quality, and an increasing emphasis on eco-friendly credentials.