La Redoute
Ajow Fringed Jute Rug
£270 £175
+ additional colours and finishes available at La Redoute
Price History
Description
Fall for the Bohemian style of this charming jute rug, finished with fringed ends. Product Details • 100% two-tone jute, 1900 g/m2 • Fringed edging • Artisanal craftsmanship • Hand-made. Quality Info • Woven by hand, each piece is unique. Given its artisanal manufacture, the jute rug is not suitable for an area of heavy foot traffic. Dimensions • 120 x 170cm • 160 x 230cm • 200 x 290cm • Thickness: 0.5 to 1cm • FIBRE FROM A WATER-SAVING CROP. Jute is a material that requires little irrigation and very few phytosanitary products.
Our Stylist Says
I love this jute rug for its natural, textured look that adds warmth and subtle character to a variety of interiors. It works particularly well in contemporary, boho, or Scandinavian-inspired spaces, where its earthy tones and fringed detail bring a relaxed, inviting feel. Practical styling tips include layering it with other textiles like wool throws or woven cushions for added depth, and pairing it with neutral or muted colour palettes to let the rug be the standout feature. Keep in mind that jute is durable but can be more sensitive to moisture, so it’s best suited for well-ventilated areas away from heavy spills or high humidity. Overall, it’s a versatile choice that can seamlessly complement both modern and rustic aesthetics.
Clara Reynolds
Flitch Interior Stylist
Dimensions
Dimensions can be found on La Redoute's website here
About La Redoute
A Legacy of French Fashion
La Redoute has been around for 180 years. It started as a place that made wool products and grew into a popular online store for home and fashion items from France.
They've always tried to bring the unique French style to everyone and have changed with the times, especially in understanding the changing roles of women. For them, it's not just about selling products; it's about celebrating the art of everyday living and the quintessential French "je ne sais quoi".
Sustainability and Environmental Consciousness
La Redoute's commitment to the environment and sustainability is unwavering. They have taken commendable steps like joining the Better Cotton Initiative and ensuring their paper stock comes from sustainably-managed forests.
As a proud member of the Fur Free Retailer Program, they stand against the use of real fur and certain other materials, showcasing their concern for animal well-being.
Their transportation choices, too, echo their eco-conscious ethos. By using means like barges and trains, they actively reduce CO2 emissions, highlighting their drive to make choices beneficial for the planet.
Championing Social Responsibility
Beyond its fashion-forward vision, La Redoute actively champions societal values. Their signature on the UN's Global Compact underscores their commitment to sustainable development.
They take pride in being accessible to all, with their website catering to both the hearing and visually impaired. Moreover, La Redoute's dedication to social causes is evident in their support for equal opportunities, their stand against violence towards women through partnerships like Solfa, and their endeavours to empower employees, fostering a culture of responsible entrepreneurship.
