La Redoute
Aftas Flower Round 100% Jute Rug
£110 £77
+ additional colours and finishes available at La Redoute
Price History
Description
We love the clean lines and effortless simplicity of this Aftas jute rug. Join in with current trends and fall quickly for this handmade rug, both rustic and elegant, which brings character to your interior. In an original flower shape. Product Details • 100% jute • Flower shape • Artisanal craftsmanship. Quality Info • Woven by hand, each piece is unique. Given its artisanal manufacture, the jute rug is not suitable for an area of heavy foot traffic. Dimensions • Diameter: 120cm • Diameter: 150cm • Diameter: 200cm • Thickness: 1cm/0.5"Delivery:Available for home delivery. • OEKO-TEX® Standard 100. The OEKO-TEX® Standard 100 certification scheme monitors textile products for harmful substances through an independent, international certification scheme.
Our Stylist Says
I love the Aftas flower round jute rug for its natural texture and understated elegance, making it a versatile piece that complements a variety of interiors. It works particularly well in boho, Scandi, or coastal-inspired spaces thanks to its earthy tone and organic feel. For styling, consider layering it over a larger neutral carpet or pairing it with soft textiles like linen cushions or woven baskets to enhance its relaxed vibe. Practical tips include placing it under a coffee table in a living room or in a cosy corner to add warmth and texture without overwhelming the space. Its durable, low-maintenance nature also makes it ideal for high-traffic areas or even bedrooms where you want a bit of natural style.
Adrian Wells
Flitch Interior Stylist
Dimensions
Dimensions can be found on La Redoute's website here
About La Redoute
A Legacy of French Fashion
La Redoute has been around for 180 years. It started as a place that made wool products and grew into a popular online store for home and fashion items from France.
They've always tried to bring the unique French style to everyone and have changed with the times, especially in understanding the changing roles of women. For them, it's not just about selling products; it's about celebrating the art of everyday living and the quintessential French "je ne sais quoi".
Sustainability and Environmental Consciousness
La Redoute's commitment to the environment and sustainability is unwavering. They have taken commendable steps like joining the Better Cotton Initiative and ensuring their paper stock comes from sustainably-managed forests.
As a proud member of the Fur Free Retailer Program, they stand against the use of real fur and certain other materials, showcasing their concern for animal well-being.
Their transportation choices, too, echo their eco-conscious ethos. By using means like barges and trains, they actively reduce CO2 emissions, highlighting their drive to make choices beneficial for the planet.
Championing Social Responsibility
Beyond its fashion-forward vision, La Redoute actively champions societal values. Their signature on the UN's Global Compact underscores their commitment to sustainable development.
They take pride in being accessible to all, with their website catering to both the hearing and visually impaired. Moreover, La Redoute's dedication to social causes is evident in their support for equal opportunities, their stand against violence towards women through partnerships like Solfa, and their endeavours to empower employees, fostering a culture of responsible entrepreneurship.
